Building your brand
It all starts with a conversation about where you are now and where you want your brand journey to take you.
Do I need a new logo or a full rebrand?
A new logo may be enough if your wider brand still reflects your business and connects with the right audience. If your offer, values or direction have changed, a rebrand may be more effective. I would explore what is working, what feels outdated and what needs to change before recommending the right approach.
1
Questions we’ll work through
Who are your ideal clients? What problem do you solve for them? What makes your business different? How should people feel when they encounter your brand? What do you want the business to achieve next? Your answers create a clear brief and help ensure every design decision supports your goals.
2
What do I need to grow my business?
Before creating anything, I would look at where your business is now, where you want it to go and what may be holding it back. Growth might require clearer positioning, more consistent communications, a stronger digital presence or a set of practical brand assets—not simply a new logo.
3
Together, we’ll create a clear brief that keeps us aligned and gives us a shared point of reference throughout the project.
“As a business GM Projects were looking to rebrand. Clare was able to assist with everything from initial concepts through to the launch of our website. Her expertise and knowledge was invaluable in the process and has been a huge part of the successful rebranding the business has undertaken.”
Douglas McLaren, Managing Director, GM Projects