Project

Following the company's growth, Hannon Financial Planning wanted to refresh their brand to align with their vision and values for future aspirations; wanting a modern logo to reflect where they are now with their business and importantly, to make the look more memorable and engaging with new audiences.

Brief

In her brief, Julie shared the colour palette and font styles she was drawn to. As we explored the moodboard together, it became clear that the brighter, more vibrant shades felt like the best fit.

It was important that the brand reflected growth—for Julie and for her clients. This idea is captured in the graphic’s ‘H’, while the diamond, carried over from Julie’s previous identity, creates a meaningful connection between the old brand and the new.

Before