Website / Brand Review
Ucan
Project
Ucan is dedicated to offering personalised training and work experience opportunities for individuals with additional support needs, including those with learning disabilities and mental health challenges. Our goal was to design a website that highlights their incredible work and the positive impact they make.
Brief
BRAND
Before we started on the website, we took some time to look at the existing brand and bring everything together in a clear set of guidelines. We simplified the colour palette, chose the core fonts and created a collection of graphic elements that could be used across every touchpoint, giving the brand a consistent look and plenty of personality.
WEBSITE
I was asked to create a website that brought Ucan’s values and goals to life while staying true to their distinctive brand. Squarespace was the perfect fit, giving the team the flexibility to update and grow the site themselves. After a tailored training session on creating and editing pages, they now have the confidence and control to manage their website with ease.
“Genuinely great to work with someone who got what we do and what message we were trying to promote. Our last website was overly complicated, had no real message and tbh was dull. This is a bright and inviting site that captures the culture we aim to promote whilst being manageable for the layman (like me!) Thanks Clare!”
— Matt Buckman